“Identify your need.”
Client: Needefy
Agency: BAS ITG
Role: Design Lead
Task: Design Strategy and Business Development
Year: 2019
Needefy is a Swedish consulting company with significant competence and experience in telecom, industry and the IT industry.
Providing a wide range of consulting services for fixed and mobile networks, fiber networks and property networks.
Needefy wanted a retake on their brand. With new colours, logotype and tone of voice. They also wished to develop their online platform further and create a new branch on the platform were consultants could find openings based on geography and skill level.
The tasks to complete this goal consisted of redesigning all brand assets. Finding a way to incorporate keywords such as flow, speed, connection, seriousness and technical competence.
Working closely with the CEO of Needefy to insure his baby built from the ground up were taken care of all the way.
Since the rebrand Needefy has been awarded with the “Gazell” in 2024. Sweden's most prestigious entrepreneurial competition identifying the fastest growing companies in Swedish business life.









