Stora Enso contacted BAS ITG early 2019 with the task to build a design foundation and find applications for their upcoming formed fiber material, PureFiber. It’s their first line of eco-products to replace plastic. The moulded fiber technology makes it possible to manufacture circular products, built in a way that they are renewable, recyclable, biodegradable and do not contain any plastic.

The new material is meant for single-use food packaging items such as plastic-free cups, bowls, clamshells, plates and coffee cup lids as well as non-food applications.

A suggestion was made to draw inspiration from classical Scandinavian design with a touch of futurism and use the material properties to create something that felt new and exciting.