“The power of design, strategic service and empathy.”

 

Client: Various

Agency: BDC - Boys Don’t Cry

Role: Interior Designer

Task: Interior architecture, retail and service concepts

Year: 2016-2018

 

As an Interior Designer at BDC (Boys Don’t Cry), a Swedish architectural office focusing on retail. The daily work consisted of dreaming up concepts, concept sketches, 3D modelling, rendering and design drawings. Working with a broad range of clients including Adidas, Apoteksgruppen, Björn Borg, Caliroots, Gant, Kicks and Peak Performance.

Such as, developing the flagship store for Kicks a leading Swedish beauty and makeup retailer. One of the tasks was to design and plan their “Product Launch Furniture”, for their own makeup brand. Over 300 different products needed to be presented and fitted on two tables consisting of mirrors, testers, product displays and refill cabinets. Meaning extensive planning and testing with the brand managers and a close relationship with the end product manufacturers.

Other challenges at BDC included solving brand recognition across multiple platforms, in-store takeovers and changing the trend of physical retailing. Working as a full stack innovation, concept, design and production agency.

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